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Candlefox

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Melbourne-based writer who can’t choose between coffee and tea. Let’s chat copy over some sort of warm beverage.

hello@haniasyed.com

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Recent Posts

5 Hard Skills All Freelancers Need

5 Soft Skills All Freelancers Need

The Essential Templates that All Freelancers Need, and Why

Upskilling in the Age of COVID-19

How to Use Upskilling for a Career Change

Website by David Barry Designs

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Candlefox.

Impactful thought leadership

SEE IT IN ACTION

The Challenge.

Candlefox, an education marketing agency, conducts research every year to measure attitudes and trends among higher education students. Their 2020 Student Sentiment Index highlighted some of the effects of the COVID-19 pandemic on learners, particularly women and their educational and employment goals.

I worked through this data to identify key insights, contextualising each point with further research. My aim was to craft a compelling thought leadership piece that also generated leads and drove clicks to the full report.

The Results.

The end result was a deliverable that helped to boost Candlefox’s profile within their industry, while also drawing attention to important socioeconomic issues.

Online link: https://www.candlefox.com/blog/how-covid-19-has-impacted-womens-employment-and-education/

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