Portfolio.
Let me show and tell.
The Challenge.
Candlefox, an education marketing agency, conducts research every year to measure attitudes and trends among higher education students. Their 2020 Student Sentiment Index highlighted some of the effects of the COVID-19 pandemic on learners, particularly women and their educational and employment goals.
I worked through this data to identify key insights, contextualising each point with further research. My aim was to craft a compelling thought leadership piece that also generated leads and drove clicks to the full report.
The Results.
The end result was a deliverable that helped to boost Candlefox’s profile within their industry, while also drawing attention to important socioeconomic issues.
Online link: https://www.candlefox.com/blog/how-covid-19-has-impacted-womens-employment-and-education/