Candlefox, an education marketing agency, conducts research every year to measure attitudes and trends among higher education students. Their 2020 Student Sentiment Index highlighted some of the effects of the COVID-19 pandemic on learners, particularly women and their educational and employment goals.
I worked through this data to identify key insights, contextualising each point with further research. My aim was to craft a compelling thought leadership piece that also generated leads and drove clicks to the full report.
The end result was a deliverable that helped to boost Candlefox’s profile within their industry, while also drawing attention to important socioeconomic issues.