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Education marketing content to reshape the learning experience
As part of work for Candlefox, a multinational education marketing agency, I have written blogs, SEO content, feature articles and content pillars for www.shortcourses.com.au, www.training.com.au, www.training.co.nz and www.tafecourses.com.au that are helping to shift the narrative around online learning.
From research-heavy pieces on changes in the education system to engaging articles that help students make critical life decisions, I am proud to be able to add, in a small way, to the exciting discourse around online learning and a broader shakeup of the education system in Australia. These pieces also help to streamline the student acquisition journey, drive students towards the most fulfilling course for them, and elevate Candlefox’s profile.
Feature articles to celebrate business and higher education collaboration
The Business Higher Education Round Table (BHERT) unites private and public businesses who value innovation and education in their operations and in their workforce; industry bodies; professional associations; tertiary institutions; and research institutions. I had the privilege of working with the BHERT team in the lead up to their 2018 awards ceremony, writing feature articles that showcased some truly inspiring collaborations currently underway in Australia.